Category: E-commerce: Business Aspects

...And the Clients Went Wild! : How Savvy Professionals Win All the Business They Want Revised and Updated
Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and...

23.09.2012

Electronic Commerce
Introduce the latest developments in online business with the cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. This edition provides...

19.07.2014

Evolutionary Web Development
Examining the evolution of Web information systems, this text pays particular attention to the emergent attributes of electronic markets. Arno Scharl identifies four categories of architecture and demonstrates their virtues and...

02.09.2014

Pinterest Marketing : An Hour a Day
Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to...

02.10.2013

Relevance Raises Response : How to Engage and Acquire with Mobile Marketing
RELEVANCE RAISES RESPONSE and that is precisely why mobile marketing is the greatest advertising and marketing medium of all-time. Mobile offers the ability to laser target your audience by providing the best offer, at the best...

01.03.2012

Passive Income for Life : A Time-Tested Secret Recipe for Building a $50,000 Cash Machine on Amazon.com in Your Spare Time
Passive Income for Life? Sounds pretty good, right? This book contains the secret formula for building a $50,000 Amazon business at a very low cost. The 'Passive Income for Life' system has been proven to generate...

08.12.2014

Information Granularity, Big Data, and Computational Intelligence
The recent pursuits emerging in the realm of big data processing, interpretation, collection and organization have emerged in numerous sectors including business, industry and government organizations. Data sets such as customer...

13.07.2014

Etsy for Beginners : The Ultimate Guide to Earning Killer Profits Selling on Etsy!
The Ultimate Etsy Book for Beginners! Learn everything You Need to Know about Etsy Once and for All! This book is for anyone looking to master Etsy quickly and easily and wants to earn boatloads of money from it! Believe it or...

04.05.2015

Tap : Unlocking the Mobile Economy
Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile...

01.09.2015

Digital Engagement : Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of...

13.04.2014

Salesforce Service Cloud For Dummies
Learn how to provide top-grade customer service anywhere, anytime with Salesforce Service Cloud Salesforce Service Cloud empowers your service organization to interact with customers through any channel and provide an...

16.09.2016

Killing Marketing
Bestselling authors Joe Pulizzi & Robert Rose deliver the marketing model business leaders long forone that actually generates revenue and profit.

17.10.2017

Winning at Social Customer Care : How Top Brands Create Engaging Experiences on Social Media
This is the kind of book that you don't read once; you read it forever.-Jay Baer, president of Convince and Convert and author of Hug Your Haters: How to Embrace Complaints and Keep Your Customers Social media has changed...

06.07.2013

Affiliate Marketing : Advanced Strategies for Your Online Marketing Business
In the world where unemployment rates are daily on the rise, many people are raking in millions of dollars from the comfort of their homes by leveraging the power of the Internet. One of the most lucrative online business ideas...

31.07.2012

Me 2.0 : 4 Steps to Building Your Future
Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success. "The business world is changing and what Dan Schawbel has captured in this...

10.09.2012

Inbound : How to Create Marketing People Love
Create remarkable content, convert more leads, and retain more customers Your customers don't care about you. They care about themselves and the solutions they need. When you ignore or don't listen hard enough to your...

08.07.2017

Professional Sitecore 8 Development : A Complete Guide to Solutions and Best Practices
Structure templates and content within Sitecore, work with integrated tools, and leverage its extensive automation capabilities. Sitecore was recently recognized as one of the most reputable and reliable, enterprise-class web...

18.12.2014

Internet Marketing for Entrepreneurs : Using Web 2.0 Strategies for Success
Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you...

30.08.2016

NOAH: Hall of Fame: People Who Build Our Future Vol.1
This is the first book showcasing the most successful digital companies and the founders behind them. Every aspect of our lives is undergoing major changes on the path to a fully digital future. More than ever, young...

25.01.2016

Digital Marketing in a Week : Brilliant Online Marketing in Seven Simple Steps
Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to...

05.11.2014

Weaving the Web : The Original Design and Ultimate Destiny of the World Wide Web
Named one of the greatest minds of the 20th century by Time, Tim Berners-Lee is responsible for one of that century's most important advancements: the world wide web. Now, this low-profile genius-who never personally...

01.07.2012

Social Media Management : Persuasion in Networked Culture
Social media technologies are not only changing the way we communicate, but also disrupting the business world. Social Media Management: Persuasion in Networked Culture equips readers with a coherent framework and the tools to...

01.07.2015

Mobile Marketing For Dummies
Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching,...

22.04.2014

Pay Per Click Search Engine Marketing for Dummies
Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all...

02.04.2017

Social Ecommerce : Increasing Sales and Extending Brand Reach
Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can't control the conversations, you can influence them. This book will...

11.12.2012

Affiliate Marketing : Learn How to Make Your First $1000 Passive Income Online
Discover How To Make Your First $1000 Online and Quit Your Day Job! Now includes a special FREE REPORT "3 Fool Proof Ways To Use Social Media To Boost Your Internet Marketing Efforts" at the end of this book! This book...

24.01.2012

Marketing Your Product
Crack the code of successful product marketing! Plan for business success Get updated information on the Internet Develop the competitive edge Understand your customers Marketing is more than just advertising; it helps you...

02.07.2012

BTEC Level 3 National IT Student Book 1
Resources designed to support learners of the 2010 BTEC Level 3 National IT specification*. Extensive unit coverage: Student Book 1 covers 14 units including all the mandatory units, giving learners the breadth to tailor the...

30.08.2016

Twitter in One Hour for Lawyers
More lawyers than ever before are using Twitter to network with colleagues, attract clients, market their law firms, and even read the news. But to the uninitiated, Twitter's short messages, or tweets, can seem like they...

29.12.2016

Sams Teach Yourself Google Analytics in 10 Minutes
Sams Teach Yourself Google Analytics (TM) in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn everything you need to use Google...

02.01.2013

Starting an eBay Business For Dummies
The gold standard for eBay users who want to get serious about selling Want to turn your eBay use into a steady revenue stream? Come to where everyone starts, with a copy of the latest edition of Starting an eBay Business For...

08.07.2016

Million Dollar Web Presence : Leverage The Web to Build Your Brand and Transform Your Business
Hidden among the chaos and hype, there are secrets to success on the web. Globally renowned internet expert Chad Barr and business strategist and bestselling author Alan Weiss, reveal them - and show you how to use them to...

14.11.2013

The Dark Net : Inside the Digital Underworld
An Independent and New Statesman Book of the Year Beyond the familiar online world that most of us inhabit--a world of Google, Facebook, and Twitter--lies a vast and often hidden network of sites, communities, and cultures...

24.03.2017

Niche Marketing Ideas & Niche Markets. Finding Niches Made Easy. 177 Free Ways to Find Hot New Profitable Niches
Niche Marketing Ideas & Niche Markets. Finding Profitable Niches Made Easy. 177 Free Ways to Find Hot New Profitable Niches. Niches! Finding niches seems to be a problem for many internet marketers. Countless people have...

09.01.2015

Performance Marketing with Google Analytics : Strategies and Techniques for Maximizing Online ROI
An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact...

10.10.2015

Google+ Marketing For Dummies
Organize customers, craft targeted messages, or host Hangouts with Google?s social network Google+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa,...

19.10.2011

The Retargeting Playbook : How to Turn Web-Window Shoppers into Customers
How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's...

28.02.2017

Streetwise[registered] Ecommerce : Establish Your Online Business, Expand Your Reach, and Watch Your Profits Soar!
A strong internet presence is an increasingly vital part of business success. "Streetwise[registered] eCommerce" walks small business owners through the ins and outs of building a profitable, effective cyber...

10.08.2016

Complete Guide to Affiliate Marketing on the Web : How to Use and Profit from Affiliate Marketing Programs
Affiliate marketing is a highly profitable online advertising method in which website merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate...

29.02.2012

Guerrilla Marketing During Tough Times
Jay has the knowledge and the experience to help your business. Chances are, your business could use some help about now. Let's face it, we all could. I'll admit it ... now will you? Once you do admit it, you will...

31.03.2013

Social Goes Mobile - Kunden Gezielt Erreichen : Mobile Marketing in Sozialen Netzwerken
In diesem Buch erlautern ausgewiesene Digital-Profis, wie Unternehmen ihre Kunden zielsicher mobil in Sozialen Netzwerken erreichen und daraus den grotmoglichen Profit ziehen konnen. Denn: Mobile Gerate wie Smartphones, Tablets,...

11.06.2017

mCommerce Security : A Beginner's Guide
Security is one of the highest strategic priorities that operators and mobile commerce service providers face in the modern era. This text book describes mCommerce applications and the various security implications associated...

08.07.2014

Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale....

29.07.2016

Boost E-Commerce Sales and Make More Money : Three Hundred Tips to Increase Conversion Rates and Generate Leads
Anyone selling products or services online can benefit from this book. You will learn exactly how to make your website more successful and increase the amount of money you make from your website or e-commerce store. This also...

03.03.2017

Ad Serving Technology : Understand the Marketing Revelation That Commercialized the Internet
Understand the marketing revelation that commercialized the Internet. Ad Serving provides a commercial infrastructure to the internet, spanning all sites, and touching all users, all the time. Ad Serving gives marketers the...

02.09.2013

Day Trading : Day Trading for Beginners - Options Trading and Stock Trading Explained: Day Trading Basics and Day Trading Strategies (Do's and Don'ts and the Small Letters)
*****THIRD EDITION***** Welcome to your first guide on Day Trading! Free bonus inside! (Right After Conclusion) - Get limited time offer, Get your BONUS right NOW! Have you ever been interested in the stock market? Are you...

01.10.2014

CRM at the Speed of Light, Fourth Edition : Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers
Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and...

20.01.2018

The Everything Guide to Social Media : All You Need to Know About Participating in Today's Most Popular Online Communities
The ultimate user's guide to Facebook, Twitter, Flickr, and more! Don't know a tweet from a tweep? Wondering how to get a Second Life? Curious about creating a Facebook profile? Join the social media movement! With The...

24.04.2015

E-Business Applications : Technologies for Tommorow's Solutions
E-Business has become a fact for almost all companies. But what are the key technologies for economically successful e-commerce? In this book readers will find all concepts that will coin tomorrow's e-business: virtual...

11.06.2017

The Like Economy
The #1 Plan for Profiting from Facebook: Now Updated with New Tools, Techniques, & Strategies! Brian Carter's complete, step-by-step Facebook sales and marketing plan has helped thousands of companies supercharge their...

05.12.2013

Display Advertising : An Hour a Day
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools...

18.04.2012

Beginning Google Blogger
Are you interested in starting a blog but can't decide on which service to use? Google's Blogger offers many advantages over other blog publishing systems, including seamless integration with Google services and web...

13.01.2016

No B.S. Guide to Direct Response Social Media Marketing : The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing
To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals,...

01.11.2016

Online Worlds: Convergence of the Real and the Virtual
William Sims Bainbridge Virtual worlds are persistent online computer-generated environments where people can interact, whether for work or play, in a manner comparable to the real world. The most prominent current example is...

30.12.2013

Adobe Target Classroom in a Book
Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population. The Adobe...

07.12.2015

eMail Marketing : An Hour a Day
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track...

22.06.2016

Social Media Marketing : Expert Advice, Made Easy
Social Media Marketing is a great guide to the relatively new way of marketing through social media sites such as Twitter and Facebook. Written in a clear and accessible way it starts by covering everything from the basics of...

16.10.2016

Guerrilla Marketing : Cutting-edge Strategies for the 21st Century
The book every small-business owner should own First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world...

28.09.2013

Lean-Agile Software Development : Achieving Enterprise Agility
Agile techniques have demonstrated immense potential for developing more effective, higher-quality software. However,scaling these techniques to the enterprise presents many challenges. The solution is to integrate the...

28.12.2015

Facebook Marketing : Leveraging Facebook's Features for Your Marketing Campaigns
The Easy, Step-by-Step Guide to Facebook Marketing-100% Updated for Facebook's Newest Features & Best Practices Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be...

30.12.2013

Amazon Fba : A Retail Arbitrage Blueprint: A Guide to the Secret Business of Retail Arbitrage
Amazon FBA A Retail Arbitrage Blueprint A Guide to the Secret Business of Retail Arbitrage and Selling on Amazon. If you have been searching for extra income in your life, you may not have known it, but it is literally lying on...

31.10.2013

Affiliate Marketing : Internet Marketing Secrets That Will Maximize Your Profits
Why are so many internet start-ups failing today!! The alarming rate at which businesses fail is a source of concern to most entrepreneurs in the digital market space. With only 10% of businesses surviving, you may be worried...

30.07.2013

Supply Chain Networks and Business Process Orientation : Advanced Strategies and Best Practices
With future competitive landscape shifting from competition between companies themselves to trading partner networks, understanding and mastering process design and change is becoming more critical than ever. In order to...

08.10.2015

Web Information Systems and Technologies : Revised Selected Papers
This book contains the best papers from the International Conference on Web Inf- mation Systems and Technologies (WEBIST 2007), organized by the Institute for Systems and Technologies of Information, Control and Communication...

18.08.2012

The Six-Figure Second Income : How to Start and Grow a Successful Online Business without Quitting Your Day Job
Proven methods for building an online income stream You don't have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business. ...

16.09.2014

Growth Hacker Marketing : A Primer on the Future of PR, Marketing, and Advertising
A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no...

16.08.2015

Grouped : How Small Groups of Friends are the Key to Influence on the Social Web
The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect...

17.04.2016

Pro BizTalk 2009
A compendium of best practices and implementation wisdom, Pro BizTalk 2009 is a revision of the highly-successful and best-selling Pro BizTalk 2006. The book has been fully updated to cover developments in BizTalk 2009....

16.04.2016

Information Technology in the Service Economy: : Challenges and Possibilities for the 21st Century
This book represents the compilation of papers presented at the IFIP Working Group 8. 2 conference entitled "Information Technology in the Service Economy: Challenges st and Possibilities for the 21 Century. " The...

17.02.2015

Network Marketing for Facebook : Proven Social Media Techniques for Direct Sales & MLM Success
Please leave us an honest review after you read the book. We would love to hear how the book impacted your business. NETWORK MARKETING FOR FACEBOOK contains the ONLY proven marketing system for direct sales on Facebook, and...

10.07.2017

Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment
THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here-and it's developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your...

05.05.2017

Primed : Your Guide to Building an Amazing Business on Amazon
HOW YOU CAN PROFIT FROM THE MASSIVE DISRUPTION OF RETAIL Since it's inception in 1995, Amazon has become the world's largest online retailer, accounting for almost every second dollar spent in online retail in America....

17.10.2011